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MY SOCIAL MEDIA POLICY

1. Connecting: Tell me about your self

I want to learn more about the people who enter the site. When participating in social media I strive to connect with people within my profession and students across the U.S and world.  

2. Follow, add, friend: [Hello to all of My People]

Each person will receive notification that he or she has a friend request. It will be up to that person whether or not the invitation is accepted. I embrace everyone; unless I feel you are a stocker. I enjoy meeting new people, especially those within my major of public relations. In some networks like Myspace, I am more choosey because the network is so big and it is open to everyone and their brother.  I prefer to only add friends who I personally know.

3. Privacy, boundaries and safety: [Sorry guys! There are Something you just don’t need to Know]

Personally, I am one of those people who only give out information that is necessary. I am a very private person and do not like it when people get in my business. If an individual truly know me, then they that will see that side of me that others will not see. Some things should not be placed on a social network site i.e. pictures of people getting drink. I have privacy setting on my Facebook page.  

4. Signal to noise: [It Depends]

For the most part, signals do not bother me because I usual don’t pay any attention to them unless some thing catches my eye. However, I do not like it when others call people out because they disagree or do not like someone. If you have a beef with someone, be a man or woman and tell this person to their face or in a personal message. Another pet-peeve I have is with people who gossip on social network sites. That’s just childish!

5. Personal data and sharing: [Making the Right Connections]

Like I stated earlier, I really enjoy meeting new people. I would love to connect with individual who are or have an interest in public relations, broadcasting, and meteorology. After graduating, from Georgia Southern I plan to obtain a degree in meteorology. I have some questions about finding the right school for me to pursuing the degree. Also, I would like to interact with people who have an interest in pageants, coin collecting, and photography. I have been collecting all types of coins since elementary school. My oldest coin dates back to 1913 and my 50 state quarter collection is one coin away from being complete. Where are you Hawaii?

6. My networking needs and uses: [And Then There was One]

I am a part of social network sites Twitter, Facebook, Myspace, Linked-In. But there is only one site that I check frequently and that’s Facebook. All of my friends are on Facebook and I use it for business purposes as well. I like Twitter but I don’t have time for it anymore. I can’t even remember the last time I checked my Myspace. Linked-In is the newest site I have added myself too. So, I am still trying to figure that one out!

7. Think Before You Type & Send

Networks are an incredible tool to use but one must be aware that your words can come back to haunt you. Be professional and mindful of the information you put out. Depending on which network you are part of your actions can be seen by the rest of the world. Once it is out there it is out there! Proofread! Proofread! Proofread! Get other people to read it too. Spelling and Grammar check is only as good as the person using it.

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The Newsroom

 

The newsroom of CVS Caremark is well structured for journalist and other individuals who are searching for information about the company. There is a press release link that displays all of the press releases in chronological order from most resent to the oldest. The site also has a feature topic section to inform people about important events, products, corporate information, etc. Recognitionis another link found within the online newsroom. At the moment, there is only one award mentioned in the link. CVS Caremark has received other awards and should be featured in this section of the site as well. Employees maintaing the site must make sure that the information is updated consistently.

One interesting fact I found in the newsroom is the media resources link. This aspect of the site provides photos and news alerts from CVS Caremark. Within the link individuals can find the media library and registration for e-mail alerts and RSS feeds.

Facts by Stateis another link people can use to find out more information about stores, clinics, and centers in their state and surrounding states. Finally individuals will find a media contact link to get in touch with employees heading the communication department. In addition to the links CVS Caremark offer, the media team could create another link for their press kits as well. It would allow the company to send electronic versions to media sources instead of sending physical copies that cost extra money to send out via postal mail services.

Community

All Kids Can, a program of the CVS Caremark Charitable Trust and CVS Pharmacy, is one of the main services CVS Caremark provides for the community. It is a campaign to make life easier for children with disabilities. The company has pledged $1.1 million to help build boundless playgrounds across America. The funds will be used for the purchase of equipment that is wheelchair and walker friendly                                                                                                          

                                                                                                    

CVS Caremark Charity Classic Golf Tournament is an annual event to raise money for local non-profit organizations. The classic benefit is held at the Rhode Island Country Club in Barrington, R.I. Hosted by PGA pros  and natives Brad Faxon and Billy Andrade, the fundraiser has raised more than $10 million over its nine year history.

CVS Caremark downtown 5K is held each September in Providence, Rhode Island. This event serves as the USA Men’s and Women’s 5K championship and a great way for families, student, and co-workers to have fun. Money is donated to non-profit organizations to help them fulfill their mission. Categories for events include youth races, high school inspirational 3K Run, corporate team event, firefighters vs. police officers challenge, and the college challenge.

Community / Community Events

 

 

CVS caremark is a place I would like to work. This company believes in helping the customer and taking care of each and everyones needs. However, finding a job in the Public Relations department  may not so easy because the number of jobs avalible are limited. Yet, if I wanted to become apart of the pharmacy team, the number of opportunities is excessivly greater.

Flexiblity in schedual is one aspect of the company that grabed my attention with the company. At some point in my life I would like to have children; so a flexible schedule is needed. Health benefits is a big part of why I like CVS Caremark. The company has health benefits for both full-time and part-time workers. Many individuals across this nation are living without health insurance. Among those individuals , are people who are sick with cancer or some other type of cronic life threating disease or just a common illness that can be handled with the currect treatment. I know what it is like to wonder whether or not health insurance will be avalible for the next year.

Employees receive discounts on products and company brand merchandise. It’s nice a way to help employees save money and invest in the company.

Best Consumer Health Product Internet Site (2008) “This award is a result of our passion to deliver on our mission, which is: to improve the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access.” Erin Pensa, CVS Caremark Corporate Communications

J.D. Power and Associates 2008 Call Center Award

(Caremark Customer Care Centers Recognized for Customer Satisfaction Excellence) Increase the efficiency and effectiveness for call centers by establishing best practices for handling service calls

CVS Caremark Wins 2008 Retail Innovation Award

CVS Caremark is deemed a finalist in the 2009 URAC Annual Best Practices in Health Care Consumer Empowerment and Protection Award. The award provides a unique opportunity for leaders in health care management to learn what premier companies are doing to advance consumer protection and empowerment.

 

                     

 

 

Model of PR 

PR practitioners conduct research to determine the views of a particular constituency and then uses that information to help achieve the objectives of both the client , organization, and company. This company uses the two-way symmetric model. CVS Caremark consistently promotes the company and clients. The company aspires to go above and beyond for customers, clients, and colleagues. When individuals walk into a store, representation of the company clients are evident from the Coca-cola company to Nestle’s chocolate.

 

 Publics

“Our mission at CVS is to ‘….be the easiest pharmacy for customers to use.’ We are guided toward this important mission by our company values including “Respect for individuals,” “Integrity” and a “Passion for Extraordinary Customer.” (CVS Caremark executive) The company is launching a new concept Beauty 360 which provides prestige beauty products for women on the go. Brands range from skin care, cosmetics, and men’s grooming to fragrance categories. Whatever symptoms one may have CVS Caremark has the brand.

 
 
 

Challenges

With the economy in a rough, one of the main challenges

facing CVS Caremark is maintaining a sales increase. Consumers are being more money conscious this year and watching where they spend their dollars. The company like many other companies is also seeing a large decrease in stock activity. Overall Caremark is doing pretty well.

 
 
 Annual Report 2007
Annual Report 2007
 

  • Information Systems / Tech Support
  • Finance and Accounting
  • Health Care Services
  • Human Resources
  • Legal
  • Loss Prevention
  • Merchandising
  • Marketing
  • Advertising
  • Pharmacy Operations
  • On-Line Marketing
  • Corporate Communication
  • Investors Relations

 

CVS/Caremark is the largest provider of prescriptions and health care related services in the nation. With approximately 6, 300 stores across the U.S, CVS Caremark hold a big presence in retail. The company prides its self on effectively managing costs and improving health care outcomes, mail order, specialty pharmacy divisions, Caremark Pharmacy services, minute clinic, online pharmacy, and the retail based health clinic subsidiary.

History

1963

The first CVS store was founded in Lowell, Mass. by brothers Stanley and Sidney Goldstein and partner Ralph Hoagland. CVS stands for Consumer Value Stores.

1967

CVS begins operation of its first stores with pharmacy departments, opening locations in Warwick and Cumberland, Rhode Island.

1969

CVS is sold to Melville Corporation.

1985

Baxter taps its expertise in healthcare cost management to begin providing prescription benefit management services. As a division of Baxter, Caremark launches Mail Service Pharmacy, IGIV Home Care Services, and Growth Hormone Distribution and Services. 

 

 

1988

CVS/pharmacy celebrates its 25th anniversary, finishing the year with nearly 750 stores and sales of about $1.6 billion.

1992

Caremark spins off from Baxter. The Caremark Formulary is developed and Clinical Intervention Programs are introduced.

1997

CVS completes its acquisitions of more than 2,500 stores from Revco and becomes the largest acquisition in the history of the U.S. retail industry.

2000

Rick Krieger and partners Douglas Smith, M.D., Steve Pontius and Kevin Smith, RN, FNP founded QuickMedx (the retail health care centers that became MinuteClinic).

2007

CVS Corporation and Caremark Rx, Inc. complete their transformative merger, creating CVS Caremark, the nation’s premier integrated pharmacy services provider.

2008

CVS Caremark marks the first anniversary of its successful, transformational merger as the largest integrated provider of prescriptions and health-related services in the nation on March 24.

 

 

 

 Our Company / Our Business

Throughout this semester, I have been researching Fortune 500 company CVS/Caremark, the leading provider of prescriptions and health related services in the nation. Ranking at the number 24 spot, this company prides its self on customer service, after all C.V.S stands for Consumer Value Stores.

 As the company grows, so is its presence among social network sites Facebook, Linked-in and Myspace. The groundswell indicates that a company must listen, talk, energize, support, and embrace social trends.  

CVS/Caremark has a Facebook group page for employees to communicate with each other no matter what corner of the U.S you are apart of. This is a great way for employees to exchange ideas. The company is also apart of  social network site Myspace, this page allows for employees to connect with customers and any question they may have. Linked-in provides members to connect with managers, executives, directors, etc. It truly opens the doors for student speak with potential employers and businesses to interact with the company.

 

In addition to social network site, CVS/Caremark also has two blogs CVS/Caremark Corporation blogs and CVS/Caremark blog. CVS Caremark Corporation blog focuses on the business aspect of the company from information regarding financial reports to stocks. On the hand, CVS/Caremark blog , focus is on every aspect of the company. One can find coupons, Black Friday deals, their latest projects and ideas, and much more.

Benefits

It is a little hard to tell if CVS Caremark is benefiting from social network sites Facebook, Myspace and linked-in. The Facebook group was created early November of this year and they only have 16 members. Myspace and linked-in are also relatively new and are a work in progress. But these social networks could allow the company to gain information about what their customers are saying about their services and products and introduce the company to non customers. The site publicizes the company and what it has to offer. The blogs gives CVS Caremark the opportunity to receive feed back on new products and suggestion for new items, services, and products.